As presented at INBOUND25 and CultureCon, this interactive workshop reveals how the neuroscience and psychology of storytelling can strengthen trust, empathy, and learning—especially in times of uncertainty. Participants will explore how authentic storytelling clarifies values, fosters belonging, and enhances communication for founders, executives, leaders, and creatives. Drawing from real-world case studies and guided reflection, attendees will learn to identify defining moments in their own lives and transform them into narratives that inspire confidence and connection. Attendees will leave with a repeatable story framework for more human-centered, effective engagement.
What to Expect-
You’ll learn how the brain processes story versus information—and why story is uniquely capable of creating credibility, empathy, and belief in moments of uncertainty.
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You’ll identify the defining moments that reveal what you actually stand for and learn how to translate those moments into clear, grounded narratives others can feel and trust.
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You’ll distinguish between performative vulnerability and strategic authenticity, so your stories deepen connection without compromising professionalism or authority.
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Through guided reflection, you’ll surface the experiences that shaped your leadership, creativity, or perspective—and learn how to frame them with intention and impact.
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You’ll leave with a structured storytelling model you can reuse across pitches, presentations, leadership moments, and personal brand narratives.
