Welcome to StoryFormed

You’re Called to Build. You’re Also Called to Christ.

StoryFormed is a spiritually grounded storytelling experience for founders, creatives, and purpose-driven professionals who want to integrate their faith and their voice.

This is your home base for everything you need during our 6-week journey.

You don’t need two identities; you need integration.

This is where your story starts to come together.

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Meet Your Instructor

Bryetta Calloway is a marketing executive, storyteller, and visibility strategist dedicated to amplifying the voices of those who have been historically overlooked, making them impossible to ignore.


With a career spanning tech startups, academia, and mission-driven organizations, she has led communications, brand strategy, marketing, and growth initiatives at companies including WeWork, Flatiron School, ThriveDX, LifeLabs Learning, Emory University, and MassChallenge.

As the founder of Stories Seen, Bryetta helps founders, creatives, and changemakers craft narratives that spark action, build trust, and scale their impact. Her work focuses on democratizing access to tech, storytelling tools, and professional development for marginalized innovators and leaders.

Bryetta’s research on barriers facing Black women in corporate America was featured on Bloomberg’s Black Business Beat, and her voice has been sought after on stages such as INBOUND, SXSW, CultureCon, and SHRM. A graduate of NYU, her career began in service of powerful causes like Alvin Ailey Dance Theatre and GMHC’s AIDSWalk. Today, she remains a catalyst for inclusive growth as a speaker, mentor, researcher, and creative force for equity in leadership.

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Pre-Work Video: “Define Your Authentic Narrative”

Before we meet, watch this short foundational video that introduces the storytelling framework we’ll use throughout the program.

You’ll learn:

  • Why your story matters—especially across faith + professional spaces

  • How to identify the pivotal moments that shaped you

• What makes a story resonate with different audiences

Dive In
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Worksheets and Resources

Below you’ll find the tools and content that support each week’s session.

Week 1: The Strategy of Story — How Influence Works

Week 2: Faith Foundations — Where Your Story Begins

Week 3: Crafting Your Narrative — From Meaning to Messaging

Week 4: The Voice Within — Rewriting Inner Narratives

Week 5: Speaking in Every Space — Faith, Language & Platform

Week 6: Living StoryFormed — Crafting Your Calling Bio

Dive In
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Access Mentor Mondays

As a thank you for being part of StoryFormed, you’re invited to join Mentor Mondays for free.

It’s a monthly gathering for storytellers, founders, and creatives who navigate visibility and strategic purpose, offering real-time feedback and mentor support.

Use your code (TPH50) at checkout to unlock your free membership

Join Now

FAQs

  • StoryFormed is for Christian founders, creatives, professionals, and leaders who want to bring their faith and their voice into full alignment. Whether you’re building a brand, preparing to speak, or simply clarifying your calling, this group will help you tell your story with greater clarity, strategy, and confidence.

  • Not at all. This course is designed for people of all experience levels. Whether you’re crafting a website bio, pitching yourself for a podcast, or just trying to find the words for what God is doing in your life—StoryFormed will meet you where you are.

  • Not exactly. While we integrate Scripture and faith deeply into the process, StoryFormed is focused on storytelling for visibility, influence, and clarity, not just personal devotion. It’s a blend of spiritual formation + practical strategy.

  • You’ll still have access to the weekly worksheets, templates, and short videos. While the live sessions are where the richest dialogue happens, you won’t fall behind if you miss one.

  • This isn’t a coaching group, but there will be opportunities for small-group sharing and optional feedback during sessions. If you want deeper support, you’ll be invited to join Mentor Mondays after the program.

  • Once you register, you’ll receive a private link to the StoryFormed resource hub. Each week’s materials will be posted there, including video shorts, downloads, and session notes.

  • Most courses either focus on personal growth or strategic messaging—rarely both. StoryFormed helps you do both while staying rooted in your faith. It’s built for people navigating real tension: being visible, being whole, and being faithful in every space they’re called to.

Stories Seen Hits the Road

  • Narrative Medicine - Emory University

    10.21 7:00-8:00PM

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    RSVP

  • INBOUND25 - San Fransisco

    10.21 7:00-8:00PM

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    RSVP

  • CultureCon West 2025 - Las Vegas

    10.21 7:00-8:00PM

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    RSVP